Web Survey Bibliography
The mobile internet is becoming increasingly important. Four reasons which might explain this development are: (1) the bandwidth required for usage of mobile internet applications is now available. (2) Increased computing power and enhanced displays are facilitating the surfing experience. (3) Mobile network service providers have reduced the fees for mobile data transfers. (4) The number of websites especially designed for mobile use is continuously increasing.
In contrast to the increasing relevance of the mobile internet, many questions relating to users and usage have remained largely unanswered: How many mobile online users are there at present? How great is the short-term potential?
The study presented in this paper shows the proportion of mobile users within the general population, how many of them surf the internet and how many use e-mail services. We will also take a look at the near future to determine the potential of mobile internet usage. Furthermore, we will consider obstacles to the use of mobile internet following our survey.
The results are based on a telephone survey of 2,000 respondents representatively chosen from the German speaking population aged 14 years and older. The findings can be considered representative of the general population. This paper shows that the number of mobile internet users varies greatly in accordance with the used definitions. For example the inclusion or exclusion of e-mail services shows significant effects. This is crucial in order to determine the number of users that can be reached through advertising campaigns.
The paper also shows major differences between demographic groups. The usage rates specific to age, income and educational backgrounds may differ by up to factor 3! Gender also plays a key role in mobile internet usage. Also the profile of “e-mail only” users varies from that of e-mail and mobile website users.
The presented study offers insights for future empirical research as it provides guidelines on how to clearly differentiate between website and e-mail usage on mobile phones. On the other hand this presentation is directly relevant for designing ad campaigns given that the size of general and specific target groups may be identified.
Conference homepage (abstract)
Web survey bibliography (4086)
- Verbal Vs Visual Response Options: Reconciling Meanings Conveyed by a Computer Aided Visual Rating Scale...; 2009; Garland, P., Cape, P.
- Increasing response rates in list based samples; 2009; Keusch, F., Kurz, H., Penzkofer, P.
- Resolving the Privacy Paradox? - How Privacy Concerns, Strategic Self-presentation, and Norms Influence...; 2009; Utz, S.
- AGOF internet facts – increasing the response rate for onsite-surveys; 2009; Foerstel, H.
- Implementation of a reaction time tool for brand measurement at Swisscom; 2009; Paar, I., Urbahn, J.
- It’s all about customer satisfaction - Advantages and limitations of online surveys in applied...; 2009; Einhorn, M., Klein-Reesink, T., Löffler, M.
- Potential Of The Mobile Internet - What You Ask Is What You Get; 2009; Neubarth, W., Maier, U., Geißlitz, A.
- Measuring Network Quality: Strengths and Weaknesses of different Evaluation Methods (SMS, w@p and web...; 2009; Wallisch, A., Schwab, H.
- Challenges in Recruiting Special Groups in Internet Panel Research; 2009; Marchand, M., Vis, C.
- Panel Conditioning in Web Surveys: A Comparison between Trained and Fresh Respondents; 2009; Toepoel, V., Das, M., van Soest, A.
- Using Tag Clouds to Analyse and Visualise Results of Open Ended Questions; 2009; Melles, T., Jaron, R.
- Measuring Perceived Virtual Social Support in Online Self-Help Groups; 2009; Preiß, H.
- Personalization as Strategy to Increase Response Rates; 2009; Althoff, S.
- Understanding the willingness to participate in mobile surveys: Exploring the role of hedonic, affective...; 2009; Bosnjak, M., Metzger, G.
- Integrating Mobile Surveys into digital market research: Recommendations for Mobile Panel operation...; 2009; Friedrich-Freksa, M., de Groote, Z., Metzger, G.
- Measurement options, measurement error, and usability in mobile surveys; 2009; Pferdekämper, T., Bosnjak, M., Metzger, G.
- The new IT environment for the Italian consumer price survey; 2009; Giannini, R., Polidoro, F., Sgamba, A. M., Silipo, M., Spagnuolo, F., Virgillito, A.
- Comparative analysis among open source and commercial software for the development of electronic questionnaires...; 2009; Capparucci, L., Degortes, M., Landriscina, M., Murgia, M.
- The automatic coding of Economic Activities descriptions for WEB users; 2009; Colasanti, C., Macchia, S., Vicari, P.
- Large Scale Digital Data Collection in Developing Countries: Is The Time Right? ; 2009; Hattas, M., Cronje, M., Berard, O.
- Privacy concerns and electronic data collection: group and individual response to social change in communications...; 2009; Odella, F.
- The relative coverage bias caused by the mobile-only population across Europe; 2009; Fuchs, M.
- Implementation of web-based data-collection channel eSTAT for economic entities; 2009; Sillajoe, T.
- Acceptability of the use of new technologies by interviewees in surveys; 2009; Roux, S., Marchal, P., Armoogum, J.
- Optimal Contact Strategy in a Mail and Web Mixed Mode Survey ; 2009; Holmberg, A., Lorenc, B., Werner, P.
- Optimising survey costs in mixed mode environment; 2009; Vehovar, V., Berzelak, N., Lozar Manfreda, K., Belak, E.
- Integrated statistical systems: an approach to preserve coherence between a set of surveys based on...; 2009; Ballin, M., De Francisci, S., Scanu, M., Tininini, L., Vicard, P.
- A guide to conducting online research; 2009; Gaiser, T. J., Schreiner, A. E.
- Visual Heuristics and Answer Formats in Rating Scales; 2009; Toepoel, V. Dillman, D. A.
- A literature review on constructing answer formats; 2009; Menold, N., Kaczmirek, L., Hoffmeyer-Zlotnik, J.
- Social Web and Self-Disclosure = Participation vs. Privacy? Exploring How Users Manage this Dilemma...; 2009; Taddicken, M., Jers, C., Schenk, M.
- Personality on Social Network Sites: An Application of the Five Factor Model; 2009; Wehrli, S.
- Money for Surveys: What about Data-Quality?; 2009; A.Krosnick, J. A.
- Can a moral reasoning exercise improve response quality to surveys of healthcare priorities?; 2009; Johri, M.
- Use of Online Interviews in the Underlying Discourse Unveiling Method (UDUM); 2009; Nicolaci-da-Costa, A. M., Romao-Dias, D., Di Luccio, F.
- Arts-humanities.net – from community website to (social) knowledgebase?; 2009; Reimer, T.
- Mashups to Meshups and the Web of Data; 2009; Glaser, H.
- Practical Web 2.0 - Related Technologies and Building Mashups; 2009; Borkum, M., Bhagat, J.
- International Handbook of Internet Research; 2009; Hunsinger, J., Klastrup, L., Allen, M.
- Converting to Blaise 4.8 for CATI and CAWI Surveys; 2009; Hart, L., Reid, S.
- Introduction to Webometrics: Quantitative Web Research for the Social Sciences; 2009; Thelwall, M.
- Online Research Essentials: Designing and Implementing Research Studies; 2009; Russell, B., Purcell, J.
- Survey Response Rates and Survey Administration in Counseling and Clinical Psychology A Meta-Analysis...; 2009; Van Horn, P. S., Green, K. E., Martinussen, M.
- Assessing Medical Information Needs Via an Internet-Based Survey; 2009; Fung, S. M., Merriman, L., Cawley, M.
- Estimating the robustness of questionnaire results: lessons from a mixed-mode survey of expectations...; 2009; Bonsall, P., Shires, J.
- Creating Online Surveys: Some Wisdom from the Trenches Tutorial ; 2009; Singh, A., Taneja, A., Mangalaraj, G.
- Attrition Bias in a US Internet Survey of Alcohol Use Among College Freshmen ; 2009; McCoy, T. P., Ip, E. H., Blocker, J. N., Champion, H., Rhodes, S. D., Wagoner, K. G., Mitra, A., Wolfson...
- Short Message Service (SMS) Technology in Alcohol Research-A Feasibility Study; 2009; Kuntsche, E., Robert, B.
- Online Survey Tools: Ethical and Methodological Concerns of Human Research Ethics Committees; 2009; Buchanan, E. A., Hvizdak, E. E.
- Employment Tribunal web survey: Results of an online survey 19 March - 2 April 2009; 2009; Anonymous